FEfter år av skepsis har sjukvårdsindustrin börjat anamma biofeedback-teknik. Vi pratade med Andreea Taflan från QX World om drivkrafterna bakom detta förändrade tankesätt och vad hon tror kommer att hända härnäst., the healthcare industry is starting to embrace biofeedback technology. We spoke to Andreea Taflan from QX World about the driving forces behind this changing mindset, and what she thinks will happen next.
Vad är Biofeedback?
Biofeedback är en teknik som lär dig att kontrollera din kropp genom att mäta ofrivilliga kroppsfunktioner (som puls, andningsmönster, och muskelspänning) och matar tillbaka den informationen till dig i realtid. Genom att skicka elektriska pulser genom kroppen kan en biofeedback-enhet utforska hälsorelaterade problem och kan till och med hjälpa drabbade celler att återgå till sitt ursprungliga tillstånd.
Varför har biofeedback fått negativa recensioner tidigare?
Jag skulle inte säga negativa recensioner i sig, men det har varit mycket skepticism. Att få den medicinska världen ombord med någon ny eller alternativ metod är minst sagt ganska utmanande. Det är mycket byråkrati inblandat, och att få den forskning som krävs för godkännande är en kostsam affär .Den medicinska branschen har redan tagit mycket i anspråk när det gäller kapitalresurser. Så det är inte överraskande att dom inte alltid är så pigga på att välkomna nya spelare på planen. Eftersom det inte har funnits så mycket ekonomisk backning så här långt för biofeedback teknologi, har det haft svårt att hitta vägar in till den stora massans förståelse och intresse. Som tur är har jag sett stora förändringar de senaste åren.
How do you explain this change of heart?
As I see it, there are three main drivers. Most of all, the internet has prompted a rise in demand for complementary healthcare practices in general. Because people are more able to explore health-related facts and issues on their own, they are more critical towards doctors and their expertise, and increasingly asking themselves: “Is this really the right treatment for me? Is this the best I can do to improve my life?”
Also, COVID-19 has led people to adopt a more open mindset regarding complementary approaches to healthcare. Compared to some years ago, people are much more careful and aware of what they do to – and put into – their bodies. They are also much more interested in non-invasive and preventive healthcare – making biofeedback technology an excellent candidate.
But even on the medical side, there is a growing openness to explore alternative pathways and try out new technologies to enhance the patient experience. I like to think pioneering biofeedback tech companies like QX World (of which I am a co-founder and CEO) have something to do with that. Due to their extensive research and development, and continuous efforts to raise awareness.
How big is your R&D team?
The numbers fluctuate, of course, but our core research and development staff consist of 10 specialists. They are neurologists, general practitioners, engineers, and software developers, most of whom have been with us ever since I co-founded QX World in 2012. I feel very fortunate to work with such a great team of experts, and to still have them by my side after so many years.
How does QX World try to make a difference in the world of biofeedback?
I’m blessed with an incredible R&D team who work tirelessly to fine-tune and upgrade our technology according to the most recent discoveries. But ultimately, I feel that education is where we make the biggest difference. We not only set out to develop top-notch technology but also teach healthcare practitioners how to get the most out of our biofeedback devices. We do so by organizing both live and online classes and hosting conferences. We also use our blog and various offline channels to share our knowledge of good health practices. Because everybody deserves easy access to a healthy lifestyle.
What is the next big trend in biofeedback?
There is so much going on right now, I don’t really know where to begin <laughs>. At QX World, for instance, we are currently experimenting with beauty applications. We recently conducted a study on the effects of biofeedback technology on facial lines when combined with natural cosmetics, and the results so far look very promising. We are also continuing to optimize our existing biofeedback devices and will be developing new devices in the coming years, all of which will help facilitate complementary healthcare.
What do you hope to be doing in the next five years?
When I experienced my first biofeedback session at the age of 19, I was amazed at the effect it had on me. And I’m still fascinated how this non-invasive technique can be used to identify unconscious problems, reduce stress and anxiety and in so doing, benefit our health in so many areas. It’s why I wake up fully motivated every day to share this incredible technology with the world. And I’m sure it’s what will keep me going over the next 5, 10 or even 20 years.
Who is Andreea Taflan?
Andreea Taflan is CEO and co-founder of QX World. She studied Business Management and Marketing and has a Master’s degree in Public Relations and Communications. Andreea was appointed as the right hand of the original developer of biofeedback technology in 2005. Since 2012 she has taken the lead in further developing the technology. Today, she is considered a leading expert in the field of biofeedback.
